Yesterday I stepped on the soapbox and pontificated on why we need more feminism, now, even while some famous and influential female celebrities refuse to be identified as a feminist when asked point blank “Are you a feminist?” My cerebral writer and thinker friend Christine left a much more eloquent comment highlighting the significance of the confluence between “feminist” and the word “bitch” in popular imagination.

Being identified as a bitch opens a woman up to disrespect, disdain, renunciation, and violence.

“The bitch deserves it.”

 

Someone on my Twitter stream was exasperated that something called “rapeseed” even exists. I laughed because I’ve always felt the same way about this and would never want to be caught dead with a bottle of “rapeseed oil” in my kitchen. Just because. I decided to find out WHY it has such an unfortunate name. So I searched for “Why is rapeseed named” only that I did not get far before I caught sight of this and had to pause and hyperventilate…

 

This is why we need more feminism and not less 600x108 This is why

 

Really? Really?!

 

By now you must have come across images from the ad campaign for UN Women (dedicated to gender equality and the empowerment of women) created by Memac Ogilvy & Mather Dubai. It’s infuriating, to say the least.

In the face of “prevalent opinions” as revealed by Google searches, we remember what Arundhati Roy said about the Voiceless:

[T]here’s really no such thing as the ‘voiceless’. There are only the deliberately silenced, or the preferably unheard.

Arundhati Roy (2004)

 

UN Women Ad 1 495x700 jpg 424x600 This is why UN Women Ad 2 495x700 jpg 424x600 This is why UN Women Ad 3 495x700 jpg 424x600 This is why UN Women Ad 4 495x700 jpg 424x600 This is why

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