From the category archives:

marketing at work

Dear Mark Z, congratulations on the new baby. And kudos for knowing Chinese. I’ve just added you to the list of “See? These people can learn to speak Chinese. Why can’t you?” to show my kids. Oh, don’t worry. I am not asking you for money like Kanye West just did. To be fair though, he’s also asked Larry Page for help.

Kanye West tweets

I know you don’t use Twitter. Aww. How quaint. But Kanye’s Tweet is the best parody account there is. He’s a parody of himself, a mirror reflecting back on a mirage, a meme of a meme. This somehow makes him the realest paradoxically.

Is your birthday really on Valentine’s Day? That’s a pretty cool thing to include as “The three things about myself that most people don’t know” when you have to do one of those awkward get-to-know-you self introductions.

I am rambling. You are so easy to talk to.

All I set out to write is this: STOP FUCKING SHOWING ME MY “FACEBOOK MEMORIES”!

Seeing pictures from a year ago does not make me happy. The more years it has transpired, the more depressing they are. I have peaked a long time ago. My life has since been going downhill. Those memories mock me for having wasted another year of my life with nothing to show for. (You’ll have to agree that Facebook posts do not amount to “things to show for”).

They are signposts, marking my march downward.

When I see “On this day,” I inadvertently think to myself, “Yup. And ON THIS VERY DAY, I am crying for all the wasted breath I’ve taken and what have I done and I should go jump off a bridge.” Pass the donuts.

Did you know that in the 17th to 19th century, nostalgia was considered a psychopathological disorder? I bet you don’t. I bet you are not a very nostalgic person either. Most winners of life aren’t. So thank you for pushing to cause a global pandemic of nostalgia with this fancy Facebook feature while you yourself has nothing but the future to look forward to.

In Greek nostalgia literally means “the pain from an old wound.” It’s a twinge in your heart far more powerful than memory alone. This device isn’t a spaceship, it’s a time machine. It goes backwards, and forwards… it takes us to a place where we ache to go again. It’s not called the wheel, it’s called the carousel. It let’s us travel the way a child travels – around and around, and back home again, to a place where we know are loved. — Don Draper

And we all know what that place is.

Facebook.

Nice try.

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This pictures says everything and more about Country Music in the 21th century, after Shania Twain, Jewel, Leann Rimes, and of course, Taylor Swift, after all the crossover frenzy, the “Man! I Feel Like a Woman” sung by every Carrie Bradshaw and her hipster buddies.

I do confess: I know nothing about country music other than, like most people I have the (good) fortune to come in contact with, the “crossover” pop singers I mentioned above. So this is more of a gut reaction, a musing-out-loud, upon seeing this picture and listening carefully to the lyrics. And of course, the # hashtag made me chuckle. I am still laughing.

If you want to wrest country music back from the sissiness, how much more could you have done than a song about trucks titled Truck Yeah!  What’s more, the music video includes all the tropes associated with Machismo: trucks (of course), men in boots on construction site, etc. None of them were carrying an iPhone though so I am not sure how they are going to tweet or update their Facebook status with #TruckYeah…

After listening to the song and watching the video multiple times, I cannot decide whether Mr. McGraw is singing it straight or tongue in cheek. Ok, he definitely does not mean for this song and the whole performance to be camp. (I wish) And he’s definitely serious about this anthem of trucks, Friday night football, Hillybilly proud.

 

 

I could imagine many of his male fans pumping their fists shouting, “Fuck yeah! We have been oppressed for far too long and it is time we bring swagger back, time we take Country back!” Still, I was chuckling throughout the video. It’s all kinds of awesome. For starters, it’s pretty infectious. By the end of the song, I want to run around singing Truck Yeah! like I’ve got some redneck blood in me.

I find the song and video amusing because I chose to read the whole thing ironically. In addition to the overtly heightened machismo, the socio-economic gap between the so-called “rednecks” that this song seemingly glorifies and seeks camaraderie with and Mr. McGraw the millionaire country star is a sad irony. I am trying not to be bothered by the underlying social mores that brought about this song at this juncture in time because over-thinking is a curse.

Truck yeah!

Below is the lyrics for Truck Yeah! So are you one of us?

Got Lil’ Wayne pumpin on my iPod
Pumpin on the subs in the back of my crew cab
Redneck rockin’ like a rockstar
Sling a lil mud off the back, we can do that
Friday night football, Saturday Last Call, Sunday Hallelujah
If you like it up loud and you’re hillbilly proud then you know what I’m talking about

Let me hear you say, Truck Yeah
Wanna get jacked up Yeah
Lets crank it on up Yeah
With a little bit of luck I can find me a girl with a Truck Yeah
We can love it on up Yeah
Till the sun comes up Yeah
If you think this life I love is a little too country
Truck Yeah

I party in the club in a honky tonk downtown
Yeah that’s where I like to hang out
Chillin’ in the back room
Hangin’ with my whole crew
Sippin’ on a cold brew, hey now!
Got a mixed up playlist, DJ play this
Wanna hear a country song
If you like it up loud and you’re hillbilly proud throw your hands up now
Let me hear you shout,

Truck Yeah
Wanna get jacked up Yeah
Lets crank it on up Yeah
With a little bit of luck I can find me a girl with a Truck Yeah
We can love it on up Yeah
Til the sun comes up Yeah
If you think this life I love is a little too country
Truck Yeah

Backwoods country, city Boy
It don’t matter who you are
Got a little fight, got a little love
Got a little redneck in your blood
Are you one of us?

Truck Yeah!
Wanna get jacked up Yeah
Lets crank it on up Yeah
With a little bit of luck I can find me a girl with a Truck Yeah
We can love it on up Yeah
Till the sun comes up Yeah
If you think this life I love is a little too country
You’re right on the money
Truck yeah!

 

 

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I confess: I have a shopping addiction. With free shipping and return, I have got into the habit of ordering everything that I think “may” look good on me (Ok, I also am an optimist. Shut up!) from Myhabit.com and Gilt.com.

As a matter of fact, I am wearing these right now (fresh from the UPS box I just opened). And it’s almost 2 am.

 

NOT me. Not me either

 

So, yeah, my addiction, fortunately, is more like a shopping AND RETURNING addiction.

UPS and USPS. I am looking at you. I am single-handedly keeping you both in business.

Tonight, Gilt.com rolled out a beta called Gilt LIVE.

See what members are buying right now!

Images of goods that have been sold populate your screen one after the other. I was supposed to be in bed about an hour ago, yet I have been staring at my screen. Mesmerized.

 

This is consumerism unfolding itself live in front of our very eyes.

You get to watch our economy being rescued from a potential recession one shoe at a time.

 

Whoever came up with the idea of Gilt LIVE is a genius and deserve a huge bonus and promotion. I am so serious about this I am pondering writing Gilt Groupe a letter to put in my $0.02. As I watch the live stream of things that’re sold artfully morph into each other and the discreetly small box at the corner discreetly alert me that they are almost gone, it’s rather tempting to at least click on the images and see WHY they are so popular. What’s more, to be 100% honest, a part of me feels more confident buying something that others have rushed to buy because “it must have been a great deal!” “The dress probably does not look as ridiculous once you put it on!” otherwise people would not have bought it in droves, right?

A self-fulfilling prophecy if there is one.

I am so amazed by the genius in this move, yet at the same time I am amazed why nobody else had thought of this sooner. Being a data nerd and a marketing/strategy person, I am dying to know how much additional sales Gilt LIVE brings in and how quickly, and how many idiots like me click on the images as they rapidly scroll by as if we are at an arcade playing Whac-a-Mole…

 

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Beauty is in the eye of the beholder

July 23, 2012 imho is just a polite way to say I know you don't give a hoot what I think but I'm going to say it anyway

  Alas nowadays it seems that the eye of the beholder is an one-eye monster, (ok, NOT that one-eye monster), with its narrow, single-minded vision towards “What sells”, deciding what men want, and therefore dictating what women want (because we all want to become what men want, and yes, the assumption/implicit acceptance of heterosexual hegemony is […]

6 comments

Jumping on the Kony 2012 wagon, no, off, no, on, no…

March 7, 2012 mark my word: twitter will doom us all

Unless you live under a rock, or you are my husband, by now you must have seen (or chosen to skip) this video, KONY 2012 (video at the bottom of this post for all you under-the-rock-dwellers), and it is possible you are already tired of “hearing” about it on your Facebook or Twitter (or even, dare […]

17 comments

Sweatpants

January 23, 2012 marketing at work

  (Disclaimer: This post was written at airport lounge while I sipped on my 2nd and 3rd Bloody Marys. Also, it is posted in lieu of the Chinese New Year of which I have nothing to blog about. I am NOT celebrating it as I am on a business trip for the next three days… […]

22 comments

A Piece of TV Reality

December 15, 2011 marketing at work

A couple of guys were giving out rims of paper at a street corner this morning when I was inching my way to the office. I was mildly puzzled: Really? What made some paper company think it’s a good promotional ploy to give away a whole pack of printing paper? And why would I want […]

14 comments

Seriously people: No Christmas decorations or music yet. Bring Back Thanksgiving!!!

November 5, 2011 imho is just a polite way to say I know you don't give a hoot what I think but I'm going to say it anyway

I first published this post in 2009 and reposted it in November 2010. Every year, as early as towards the end of October, I found myself aghast coming face to face with Christmas merchandise and sometimes even MUSIC when the leaves are still sporting brilliant red and yellow. Seriously? What the F people? What about […]

32 comments

I love spam comments as much as I love Hallmark cards. Until I realize they don’t mean it

April 12, 2011 marketing at work

I know many of you have written about spam comments lately. Like the piracy industry, the spamming industry gets smarter and smarter each time we retch up our defense against it. I have been observing the improvement in quality in the spam comments I have been receiving and been amazed by how much I could […]

54 comments

Bring back Thanksgiving! Please, no Christmas decorations until Black Friday…

November 9, 2010 imho is just a polite way to say I know you don't give a hoot what I think but I'm going to say it anyway

This is a post originally published last November. For some reason, ever since September, a lot of people have searched for “turkey” and landed on my post from last year, skewing my stat counts since I know all of them got the pictures of the turkey and left without even looking at my blog. Tis […]

35 comments