Machismo 2.0?

October 2, 2012

in marketing at work,random

 

 

This pictures says everything and more about Country Music in the 21th century, after Shania Twain, Jewel, Leann Rimes, and of course, Taylor Swift, after all the crossover frenzy, the “Man! I Feel Like a Woman” sung by every Carrie Bradshaw and her hipster buddies.

I do confess: I know nothing about country music other than, like most people I have the (good) fortune to come in contact with, the “crossover” pop singers I mentioned above. So this is more of a gut reaction, a musing-out-loud, upon seeing this picture and listening carefully to the lyrics. And of course, the # hashtag made me chuckle. I am still laughing.

If you want to wrest country music back from the sissiness, how much more could you have done than a song about trucks titled Truck Yeah!  What’s more, the music video includes all the tropes associated with Machismo: trucks (of course), men in boots on construction site, etc. None of them were carrying an iPhone though so I am not sure how they are going to tweet or update their Facebook status with #TruckYeah…

After listening to the song and watching the video multiple times, I cannot decide whether Mr. McGraw is singing it straight or tongue in cheek. Ok, he definitely does not mean for this song and the whole performance to be camp. (I wish) And he’s definitely serious about this anthem of trucks, Friday night football, Hillybilly proud.

 

 

I could imagine many of his male fans pumping their fists shouting, “Fuck yeah! We have been oppressed for far too long and it is time we bring swagger back, time we take Country back!” Still, I was chuckling throughout the video. It’s all kinds of awesome. For starters, it’s pretty infectious. By the end of the song, I want to run around singing Truck Yeah! like I’ve got some redneck blood in me.

I find the song and video amusing because I chose to read the whole thing ironically. In addition to the overtly heightened machismo, the socio-economic gap between the so-called “rednecks” that this song seemingly glorifies and seeks camaraderie with and Mr. McGraw the millionaire country star is a sad irony. I am trying not to be bothered by the underlying social mores that brought about this song at this juncture in time because over-thinking is a curse.

Truck yeah!

Below is the lyrics for Truck Yeah! So are you one of us?

Got Lil’ Wayne pumpin on my iPod
Pumpin on the subs in the back of my crew cab
Redneck rockin’ like a rockstar
Sling a lil mud off the back, we can do that
Friday night football, Saturday Last Call, Sunday Hallelujah
If you like it up loud and you’re hillbilly proud then you know what I’m talking about

Let me hear you say, Truck Yeah
Wanna get jacked up Yeah
Lets crank it on up Yeah
With a little bit of luck I can find me a girl with a Truck Yeah
We can love it on up Yeah
Till the sun comes up Yeah
If you think this life I love is a little too country
Truck Yeah

I party in the club in a honky tonk downtown
Yeah that’s where I like to hang out
Chillin’ in the back room
Hangin’ with my whole crew
Sippin’ on a cold brew, hey now!
Got a mixed up playlist, DJ play this
Wanna hear a country song
If you like it up loud and you’re hillbilly proud throw your hands up now
Let me hear you shout,

Truck Yeah
Wanna get jacked up Yeah
Lets crank it on up Yeah
With a little bit of luck I can find me a girl with a Truck Yeah
We can love it on up Yeah
Til the sun comes up Yeah
If you think this life I love is a little too country
Truck Yeah

Backwoods country, city Boy
It don’t matter who you are
Got a little fight, got a little love
Got a little redneck in your blood
Are you one of us?

Truck Yeah!
Wanna get jacked up Yeah
Lets crank it on up Yeah
With a little bit of luck I can find me a girl with a Truck Yeah
We can love it on up Yeah
Till the sun comes up Yeah
If you think this life I love is a little too country
You’re right on the money
Truck yeah!

 

 

{ 10 comments }

Alexandra October 18, 2012 at 12:06 am

You couldn’t pay me enough to say “truck yeah.”

And we have two teens in orthodontia with college just around the corner …
Alexandra´s last blog post…For The What Just Happened Moments

Justine October 9, 2012 at 10:14 pm

OMG. I can’t believe you just “made me” watch an entire country video. It may be my first in 10 years. Or more. And what’s even worse, I actually kind of liked it. But let’s keep that part to ourselves shall we?
Justine´s last blog post…Little big girl

Velva October 6, 2012 at 8:08 am

There is something about getting in touch with your hilly billy self-no better way to do it, than Truck Yeah. My mother was a bog patsy Cline fan and often referred to country music as crying in your beer music-it has come a long way since.

Velva
Velva´s last blog post…Wordless Wednesday

Secret Agent Woman October 4, 2012 at 3:23 pm

I do love the David Allen Coe song (You Never Even Call Me By My Name). In general, not a huge country fan. And although I saw Tim McGraw in concert and thought he was a good performer, not even really a fan of his. So this song, eh – – doesn’t do much for me. Actually, it looks/sounds like an extended commercial for Ford or Chevy or something.
Secret Agent Woman´s last blog post…And while I’m on the subject…

Naptimewriting October 4, 2012 at 2:29 am

I’ve always thought country could be great if it were mostly camp. The only artist I know who took it there was David Allan Coe. “I thought I had written the perfect country and western song. But then I realized I had forgotten prison, mama, and trains. So here’s another verse…” Something like that as lead in to “Well I was drunk/ the night my mama got out of prison/ So I went down/ to pick her up in the rain/ but before I got down/ to the station in my pickup truck/ I got runned over by a goldarned train!”

Believe me. 99.9% of the gajillion Americans who listen to country take it very, very, very, very, very, seriously.

And they take all the fun out of it.
Naptimewriting´s last blog post…Adrenaline

dufmanno October 2, 2012 at 11:17 am

I was ON FIRE to do something masculine with one of my two vehicles after reading this but I can’t think of one decent word to rhyme with Subaru or Dodge.
#antilockbrakeanarchy?
Got to go back to the drawing board.
dufmanno´s last blog post…Welcome To The Haunted Tinderbox

Absence Alternatives October 2, 2012 at 8:38 pm

Hey, give us a shout when you are shooting your music video ok? Environmental-friendly-small-car yeah!

Vanilla North October 8, 2012 at 5:50 am

i had no idea what to comment here, until l read this…
looking forward to matching words sith Subaru or Dodge (but l would think many manga names could…):D 😀
Vanilla North´s last blog post…Secrets

Jack October 2, 2012 at 10:18 am

No profound words of wisdom today, just this: I like the song. It is fun.
Jack´s last blog post…How Did You Become Who You Are?

Absence Alternatives October 2, 2012 at 8:36 pm

I have been listening to it the whole day today. I have also started looking at cowboy boots. Not sure whether the two are related though.

Comments on this entry are closed.

Previous post:

Next post: