Dear Costco,
I don’t know how you did it. But you won.
I shop at the Costco near our house in the Chicago suburbs right before every one of my trips home and throw money at you as if money were grown on trees: vitamins, vitamins, and more vitamins. These are popular items that will sure to please everybody back home. The tiny shelves in my parents’ already cramped bedroom proudly display the vitamins and nutritional supplements that promise to improve the condition of ailments from A to Z like a mini drugstore. Don’t get me wrong: I appreciate your role in my parents’ happiness and pride as they tell their friends which one is for what and the fact they were all brought back from the USA by their wayward daughter. Something to show for.
Ever since your appearance in Taipei, you have become the new love of people here. They love you so much that there are now 3 of you. The one inside the city proper is so crowded that you need to station employees in the street, trying to entice people to drive to another Costco “8-minute drive away” with a coupon for a free drink. I rolled my eyes at the craziness of this all. It is ONLY Costco, people.
Yes, I will confess. I visit Costco every time when I am in Taipei: I go with my family so they can replenish their supplies. It is one of those regular mundane boring things I do not get to do with them. So yes I am paying my dues. When I walked in yesterday, I was at first floored by how exactly like my Costco it was. Eerie almost.
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Everything looks the same at first but once I got into the thick of it, I noticed a lot of differences. Kudos really for finding the perfect formula to adapt a quintessential American warehouse shopping concept (and seriously, you really need massive pieces of land to support this concept, no?) to the small island of Taiwan. You started with smaller packages since people have not as much storage space, are accustomed to making more frequent shopping trips, and are in general more frugal. Instead of giant rolls of Bounce paper towels, the ones sold in Taiwan are half the size. I wonder whether you have heard stories of old folks washing, line drying, and reusing Bounce, driving their children in sane with a house full of sheets of Bounce in varying drying stages. Nevertheless, I was very impressed with the homework you have done and continue to do.
As I was rolling my eyes at the exuberant crowd and their shopping carts piled high with goods, I was at the same time WOWed by the unique items you have managed to source and stock in the store: Frozen, ready to heat, Chinese dishes. I believe you have single-handedly changed how Chinese women make dinners at home.
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Whiskey Tasting in Costco. (And yes, sigh, Christmas stuff in Taiwan now too...)
I became dejected as I mentally calculated the pros and cons of smuggling some of these frozen dishes in my suitcase, esp. the “Buddha Jumping Over the Wall” which traditionally takes a lot of time and work to prepare and in no friggin’ way would I even attempt to make. But you cheered me up with tasting tables, esp. this one, that I KNOW will never be seen in my Costco.
I left with souvenirs for people back in the U.S. purchased from Costco. Don’t tell me you do not find it ironic.
Either way, I am not able to escape you. You got me in and out.
You won.
Sincerely,
A loyal Costco member
p.s. Would you ever consider REVERSE-import the Costcos in Taipei into the Chicago area?
