If you really want to contextualize the social and cultural circumstances in which this Folgers commercial was made, then we can all go back to school and read upon all the feminist histories and theories. But this commercial simply makes me laugh out loud. It makes us feel better about ourselves, about how far we have come. Like the fact we now have an African American as the President, racism must be no more.
If only I could just make a decent cup of coffee, I could relax!
If only life were that simple…
p.s. Read the comments, and decide how far we have come.
p.p.s. I always wince when people lament about the Good Old Days. Read the comments, and see for yourself why.