“See what the others are buying right now!” God helps us.

I confess: I have a shopping addiction. With free shipping and return, I have got into the habit of ordering everything that I think “may” look good on me (Ok, I also am an optimist. Shut up!) from Myhabit.com and Gilt.com.

As a matter of fact, I am wearing these right now (fresh from the UPS box I just opened). And it’s almost 2 am.


NOT me.

Not me either


So, yeah, my addiction, fortunately, is more like a shopping AND RETURNING addiction.

UPS and USPS. I am looking at you. I am single-handedly keeping you both in business.

Tonight, Gilt.com rolled out a beta called Gilt LIVE.

See what members are buying right now!

Images of goods that have been sold populate your screen one after the other. I was supposed to be in bed about an hour ago, yet I have been staring at my screen. Mesmerized.


This is consumerism unfolding itself live in front of our very eyes.

You get to watch our economy being rescued from a potential recession one shoe at a time.


Whoever came up with the idea of Gilt LIVE is a genius and deserve a huge bonus and promotion. I am so serious about this I am pondering writing Gilt Groupe a letter to put in my $0.02. As I watch the live stream of things that’re sold artfully morph into each other and the discreetly small box at the corner discreetly alert me that they are almost gone, it’s rather tempting to at least click on the images and see WHY they are so popular. What’s more, to be 100% honest, a part of me feels more confident buying something that others have rushed to buy because “it must have been a great deal!” “The dress probably does not look as ridiculous once you put it on!” otherwise people would not have bought it in droves, right?

A self-fulfilling prophecy if there is one.

I am so amazed by the genius in this move, yet at the same time I am amazed why nobody else had thought of this sooner. Being a data nerd and a marketing/strategy person, I am dying to know how much additional sales Gilt LIVE brings in and how quickly, and how many idiots like me click on the images as they rapidly scroll by as if we are at an arcade playing Whac-a-Mole…


Article by Absence Alternatives

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{ 15 comments… add one }
  • dufmanno September 21, 2012, 4:35 pm

    Me! I need those boots! What do you mean they are sold out?! I’ll pay double!
    I second a raise for the beautiful mind behind this idea. Please Gilt, reward this person. I’m mesmerized by this site as well! BRAVO!!!
    p.s. I never return anything, I’m too lazy.
    dufmanno´s last blog post…Thor Jesus

    • Absence Alternatives September 27, 2012, 10:59 am

      Those boots apparently were from 2010. 2010! That’s TWO years ago! They should be in a museum!

  • BigLittleWolf September 21, 2012, 7:28 pm

    Gilt.com – now that’s funny! Those boots? Cute! Anything footwear, and I’m enticed.

    But I’m being very very very well behaved these days. Fiscal responsibility and all that. Not to mention, more than enough heels in my closet… that get little wear as it is.
    BigLittleWolf´s last blog post…When No Means No (Sexual Etiquette)

    • Absence Alternatives September 27, 2012, 11:00 am

      I love looking at shoes knowing that most of them I could not even walk in them. But they are enticing as artistic creations and creative torture devices. 😉

  • Tom G. September 21, 2012, 10:26 pm

    Shit. I’m a total sucker for that crap. I went through an ebay addiction this summer, where I blew several hundred bucks on crap I didn’t need, because it was just too good of a price to pass up. Why did all those damn psychology majors have to go into marketing?
    Tom G.´s last blog post…Fine

    • Absence Alternatives September 27, 2012, 11:01 am

      AND anthropologists. If I had known, I would have insisted on getting a degree in anthro because to this day I am intrigued by people.

      By the way, don’t ever go on etsy. Worse than ebay. I am on an etsy shopping spree now. Ugh.

  • Unknown Mami September 23, 2012, 11:42 am

    I used to have a shopping addiction before the kids. Now, I can’t afford it. I can’t even click on the MyHabit emails because I will be too tempted.
    Unknown Mami´s last blog post…Labyrinth (Sundays In My City)

    • Absence Alternatives September 27, 2012, 11:02 am

      But they keep on sending you emails like that guy who never gets the hint! No means no dude!

  • dufmanno September 26, 2012, 6:33 pm

    I once owned a seven hundred dollar pair of boots and two pairs of equally expensive flats from Joan & David. Now I don’t even know if Joan & David are in business anymore.
    dufmanno´s last blog post…How My Attempt at an Urban Garden Helped Breed a Race of Super Rats That Rose Up And Destroyed the Life of an Entire Neighborhood

  • dufmanno September 27, 2012, 11:44 am

    Tom’s blog or my blog? I’ll go beat mine into submission if it’s giving you a hard time.
    dufmanno´s last blog post…Welcome To The Haunted Tinderbox

    • Absence Alternatives September 27, 2012, 11:45 am

      Yours! Yes whip it and whip it good! Tom’s blog is “sleeping”.

      • Absence Alternatives September 27, 2012, 11:46 am

        I keep on waiting for Tom to show up and join the party here. Alas, I guess somebody has to be a grownup and work and bring home the bacon.

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