“See what the others are buying right now!” God helps us.

September 21, 2012

in marketing at work

I confess: I have a shopping addiction. With free shipping and return, I have got into the habit of ordering everything that I think “may” look good on me (Ok, I also am an optimist. Shut up!) from Myhabit.com and Gilt.com.

As a matter of fact, I am wearing these right now (fresh from the UPS box I just opened). And it’s almost 2 am.


NOT me. Not me either


So, yeah, my addiction, fortunately, is more like a shopping AND RETURNING addiction.

UPS and USPS. I am looking at you. I am single-handedly keeping you both in business.

Tonight, Gilt.com rolled out a beta called Gilt LIVE.

See what members are buying right now!

Images of goods that have been sold populate your screen one after the other. I was supposed to be in bed about an hour ago, yet I have been staring at my screen. Mesmerized.


This is consumerism unfolding itself live in front of our very eyes.

You get to watch our economy being rescued from a potential recession one shoe at a time.


Whoever came up with the idea of Gilt LIVE is a genius and deserve a huge bonus and promotion. I am so serious about this I am pondering writing Gilt Groupe a letter to put in my $0.02. As I watch the live stream of things that’re sold artfully morph into each other and the discreetly small box at the corner discreetly alert me that they are almost gone, it’s rather tempting to at least click on the images and see WHY they are so popular. What’s more, to be 100% honest, a part of me feels more confident buying something that others have rushed to buy because “it must have been a great deal!” “The dress probably does not look as ridiculous once you put it on!” otherwise people would not have bought it in droves, right?

A self-fulfilling prophecy if there is one.

I am so amazed by the genius in this move, yet at the same time I am amazed why nobody else had thought of this sooner. Being a data nerd and a marketing/strategy person, I am dying to know how much additional sales Gilt LIVE brings in and how quickly, and how many idiots like me click on the images as they rapidly scroll by as if we are at an arcade playing Whac-a-Mole…


{ 15 comments… read them below or add one }

dufmanno September 27, 2012 at 11:44 am

Tom’s blog or my blog? I’ll go beat mine into submission if it’s giving you a hard time.
dufmanno´s last blog post…Welcome To The Haunted Tinderbox


Absence Alternatives September 27, 2012 at 11:45 am

Yours! Yes whip it and whip it good! Tom’s blog is “sleeping”.


Absence Alternatives September 27, 2012 at 11:46 am

I keep on waiting for Tom to show up and join the party here. Alas, I guess somebody has to be a grownup and work and bring home the bacon.


dufmanno September 26, 2012 at 6:33 pm

I once owned a seven hundred dollar pair of boots and two pairs of equally expensive flats from Joan & David. Now I don’t even know if Joan & David are in business anymore.
dufmanno´s last blog post…How My Attempt at an Urban Garden Helped Breed a Race of Super Rats That Rose Up And Destroyed the Life of an Entire Neighborhood


Absence Alternatives September 27, 2012 at 11:03 am

Imma coming to your house so I could touch those shoes. Preferably with your feet in them…


Absence Alternatives September 27, 2012 at 11:03 am

Tom, don’t comment and say “Me too.” We know that already.


Absence Alternatives September 27, 2012 at 11:10 am

🙁 Your blog has been eating my comments… 🙁


Unknown Mami September 23, 2012 at 11:42 am

I used to have a shopping addiction before the kids. Now, I can’t afford it. I can’t even click on the MyHabit emails because I will be too tempted.
Unknown Mami´s last blog post…Labyrinth (Sundays In My City)


Absence Alternatives September 27, 2012 at 11:02 am

But they keep on sending you emails like that guy who never gets the hint! No means no dude!


Tom G. September 21, 2012 at 10:26 pm

Shit. I’m a total sucker for that crap. I went through an ebay addiction this summer, where I blew several hundred bucks on crap I didn’t need, because it was just too good of a price to pass up. Why did all those damn psychology majors have to go into marketing?
Tom G.´s last blog post…Fine


Absence Alternatives September 27, 2012 at 11:01 am

AND anthropologists. If I had known, I would have insisted on getting a degree in anthro because to this day I am intrigued by people.

By the way, don’t ever go on etsy. Worse than ebay. I am on an etsy shopping spree now. Ugh.


BigLittleWolf September 21, 2012 at 7:28 pm

Gilt.com – now that’s funny! Those boots? Cute! Anything footwear, and I’m enticed.

But I’m being very very very well behaved these days. Fiscal responsibility and all that. Not to mention, more than enough heels in my closet… that get little wear as it is.
BigLittleWolf´s last blog post…When No Means No (Sexual Etiquette)


Absence Alternatives September 27, 2012 at 11:00 am

I love looking at shoes knowing that most of them I could not even walk in them. But they are enticing as artistic creations and creative torture devices. 😉


dufmanno September 21, 2012 at 4:35 pm

Me! I need those boots! What do you mean they are sold out?! I’ll pay double!
I second a raise for the beautiful mind behind this idea. Please Gilt, reward this person. I’m mesmerized by this site as well! BRAVO!!!
p.s. I never return anything, I’m too lazy.
dufmanno´s last blog post…Thor Jesus


Absence Alternatives September 27, 2012 at 10:59 am

Those boots apparently were from 2010. 2010! That’s TWO years ago! They should be in a museum!


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