marketing at work

Dear Mark Z, congratulations on the new baby. And kudos for knowing Chinese. I've just added you to the list of "See? These people can learn to speak Chinese. Why can't you?" to show my kids. Oh, don't worry. I am not asking you for money like Kanye West just did. To be fair though, he's [...]

I confess: I have a shopping addiction. With free shipping and return, I have got into the habit of ordering everything that I think "may" look good on me (Ok, I also am an optimist. Shut up!) from Myhabit.com and Gilt.com. As a matter of fact, I am wearing these right now (fresh from the [...]

Sweatpants

  (Disclaimer: This post was written at airport lounge while I sipped on my 2nd and 3rd Bloody Marys. Also, it is posted in lieu of the Chinese New Year of which I have nothing to blog about. I am NOT celebrating it as I am on a business trip for the next three days... [...]

A Piece of TV Reality

A couple of guys were giving out rims of paper at a street corner this morning when I was inching my way to the office. I was mildly puzzled: Really? What made some paper company think it's a good promotional ploy to give away a whole pack of printing paper? And why would I want [...]

To Buy a Fat Hog

Dear Costco, I don't know how you did it. But you won. I shop at the Costco near our house in the Chicago suburbs right before every one of my trips home and throw money at you as if money were grown on trees: vitamins, vitamins, and more vitamins. These are popular items that will [...]

I sometimes wonder whether this whole brouhaha over "small things in life" is not a conspiracy started by people who did not have an exciting life to begin with. Oh... *Rubbing hands together* Let's make them believe that the small things in life are far more grand than the BIG things. This way they would not pity [...]

In the American Pop culture conscious, there is this curious obsession with Twinkies.  One of the new exhibits at the Museum of Science and Industry in Chicago is about Twinkies.  Putting our obsession with this oddity on view. For once, let's scientifically study the myth that Twinkies will never die.  Observe and report.  (I will [...]

Somebody should give the gal or guy who is in charge of Subway's "5 Dollar Foot Long" marketing campaign a raise. Oh, whatever. They are probably making a ton anyway. I don't worry about their financial health really. But when you see a genius move done by a corporation, that seems to be the right [...]

Is it just me. or does not the entire jewelry line based on Jane Seymour's Open Heart design remind anybody else of a buttock? The first time we saw the commercial on TV, either from Jared or Kay Jewelers, purveyors of cheesy jewelries, my boys cried out, at the same time, "It looks like a [...]